The Algorithm Doesn't See You: How Black Business Owners Are Paying a Hidden Tax Just to Show Up Online
Black entrepreneurs are spending significantly more to reach the same number of customers as their white counterparts — and the platforms they're paying aren't talking about it. From suppressed organic reach to discriminatory ad targeting mechanics, the digital playing field is anything but level. Here's what the data says, what's really happening behind the scenes, and how Black business owners are fighting back.